Module Attributes:

The course has been meticulously designed to deliver maximum information in minimum time. This approach enables learners to easily comprehend the core concepts and confidently apply them to diverse real-life scenarios.

Curriculum Breakdown:

Copywriting

• Module 1: Introduction to Copywriting
• Module 2: Basics of Copywriting
• Module 3: Eye-Catching Headlines
• Module 4: Attention-Grabbing Advertisements
• Module 5: Essential Copywriting Skills
• Module 6: Online Copywriting
• Module 7: Press Related Copywriting
• Module 8: Print Media Copywriting
• Module 9: Copywriting for Mainstream Media
• Module 10: Copywriting for Other Media
• Module 11: How to Write Better Copy
• Module 12: Making an Impact with Creative Copy
• Module 13: So You Want to be a Copywriter?
• Module 14: Final Tips

Creative Writing

• Module 01: Introduction to Creative Writing
• Module 02: The Development of Creative Writing
• Module 03: Novel Writing
• Module 04: Writing Non-Fiction
• Module 05: Creating Fictional Characters
• Module 06: Writing Realistic Dialogue
• Module 07: Writing Horrors, Thriller and Murder Stories
• Module 08: Writing for Children
• Module 09: Writing Poetry
• Module 10: Proposal Writing
• Module 11: Critical Thinking
• Module 12: Business Writing
• Module 13: Other Writings
• Module 14: Editing, Evaluating and Getting Published

Content Management

• Module 01: Introduction to Content Management
• Module 2: Content Management System (CMS)
• Module 03: Basics of Content Management Systems
• Module 04: Content Strategy
• Module 05: Content Marketing
• Module 06: Content Marketing Tools and Tactics
• Module 07: Content Marketing Strategy
  

How To Do Keyword Research For SEO & Ranking On Google

• Introduction To The Course
• Keyword Research Tools
• Comparing Keyword Tools
• Using Long Tail Keywords
• Other Sites To Use For Long Tail Research
• Determining Commercial Intent
• Competition Analysis
• Case Study - A Perfect Long Tail Keyword Generating Revenue
• Conclusion To The Course

Simple Copywriting Secrets: How to Write Killer Sales Copy

• Introduction
  
  • Introduction to the Four Key Elements of Powerful Sales Copy
  • What Is Copywriting
  • How Simple Techniques Help Create Super-Efficient Copy
• Copywriting Brief
  
  • Lesson 1 How to Write a Copywriting Brief
  • Worksheet 1 Copywriting Brief
• Features and Benefits
  
  • Lesson 2 How to Turn Features into Highly-Desirable Benefits
  • Worksheet 2 Features and Benefits
• Headlines
  
  • Lesson 3 How to Write Gangbuster Headlines
  • Worksheet 3 Headlines
• Calls to Action
  
  • Lesson 4 How to Write Irresistible Calls to Action
  • Worksheet 4 Calls to Action

Proofreading & Copyediting

• Module 1: Proofreading Basics
• Module 2: Applying the Style Guide
• Module 3: Spelling and Grammar
• Module 4: Proofreading on Paper
• Module 5: Proofreading On-Screen
• Module 6: Copy-Editing Basics
• Module 7: Copy-Editing – The Use of Language
• Module 8: Copy-Editing – Checking Accuracy and Facts
• Module 9: Copy-Editing – The Beginning and The End
• Module 10: Copy-Editing – Legal Checks
• Module 11: Finding Work and Developing Your Career

Additionally, you will receive additional informative modules from bonus courses.

Course Assessment

To simplify the procedure of evaluation and accreditation for learners, we provide an automated assessment system. Upon completion of an online module, you will immediately be given access to a specifically crafted MCQ test. The results will be evaluated instantly, and the score will be displayed for your perusal. For each test, the pass mark will be set to 60%.

Exam & Retakes:

It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.

Certification

Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).