Content Creation and Content Marketing

Course Curriculum

We’ve taken this comprehensive course and broken it down into 8 manageable units which we believe will assist you to easily grasp each concept – from the fundamental to the most advanced aspects of this skills. It really is a sure pathway to success.

This Certificate is designed with the following modules:

Module 01: Introduction to Content Creation

• What is Content Creation?
• Why Is Content Creation Important?
• Content Planning
• Content Strategy
• Creating the Content

Module 02: How to Generate Ideas for Your Content

• Introduction
• How to Generate Content Ideas?
• Understanding Customers’ Needs
• Keyword Research
• Keyword Research Process
• Keyword Research Tools
• Keyword Research Best Practices

Module 03: How to Create High-Impact Content

• Introduction
• Understanding Your Audience
• Go Very Specific
• Give Your Audience What They Can Handle
• The 5 Principles of High-Impact Content

Module 04: Introduction to Content Marketing

• What Is Content Marketing?
• Five Components
• Why Content Marketing?
• Four Reasons for Businesses to Move to Content Marketing

Module 05: The Benefits of Content Marketing

• Introduction
• Top Advantages
• Building Trust
• Influence conversions
• Improve SEO Efforts
• Cost-Effective Way to Bring in New Leads
• Showcase Your Subject Matter Expertise
• Build Relationships with Customers
• Your leads and Customers Want Great Content
• Set Yourself Apart from Competitors

Module 06: Content Marketing Strategy Development

• Introduction
• Why Your Business Needs a Content Marketing Strategy?
• A Holistic Approach to Content Marketing
• Six Steps for a Better Content Marketing Strategy
• Social Media Marketing Strategy

Module 07: Search Engine Optimisation

• Introduction
• Why is Ranking Important?
• How Does SEO Work?
• How Do You Convince Google?
• Keywords vs Niches
• White Hat vs Black Hat SEO
• How Does Google Determine Where to Rank You?
• What Signals are the Google Bots Looking for?
• What Parameters Does Google Look at?

Module 08: Measuring the Success of Your Content Marketing

• Introduction
• Analytics Pyramid
• Building the Analytics Pyramid
• Connecting the Dots
• Marketing as a Long-Term Business Investment

How is the Course assessed?

To simplify the procedure of evaluation and accreditation for learners, we provide an automated assessment system. You will immediately be given access to a specifically crafted MCQ test upon completing an online module. The results will be evaluated instantly, and the score displayed for your perusal. For each test, the pass mark will be set to 60%.

When all tests have been successfully passed, you will be able to order a certificate endorsed by the Quality Licence Scheme.