Certificate in Content Writing

This Advanced Certificate in a Content Writing course is designed with the following modules:

Section 1: Introduction

• Unit 1: Welcome to the Course
• Unit 2: Course Overview

Section 2: Basics of Content Writing

• Unit 1: An Introduction to Content Writing
• Unit 2: Origin & Need of Content Writing
• Unit 3: Increasing Demand for Content Writers (How You Can Benefit from This)
• Unit 4: Career in Content Writing: What to Expect
• Unit 5: Types of Content
• Unit 6: Difference Between Writing, Content Marketing & Copywriting

Section 3: Content Marketing

• Unit 1: What is Content Marketing and Why it is Essential
• Unit 2: Creating A Solid Marketing Plan to Promote Content
• Unit 3: Understanding Marketing Principles
• Unit 4: Identifying Target Audience
• Unit 5: What is Buyer Persona and How Can Create it
• Unit 6: Effective Formula of Storytelling & How it Can Lead to Sales

Section 4: Copywriting

• Unit 1: What is Copywriting
• Unit 2: Write Amazing Copy Using AIDA Model in 4 Simple Steps
• Unit 3: The Secret Formula to Write Powerful Headlines That Grab Attention
• Unit 4: What is Call to Action ( CTA ) and How it Can Lead to Sales
• Unit 5: How to Write a Sales Copy ( With Example)

Section 5: Content Writing Simplified

• Unit 1: Writing Principles
• Unit 2: Number 1 Tactic to Write Awesome Content
• Unit 3: Steps to Write Engaging Content
• Unit 4: Free Tool for Editing & Proofreading Content

Section 6: Optimising Content for SEO (Search Engine Optimisation)

• Unit 1: What is SEO
• Unit 2: Using on-Page SEO For Optimising Content
• Unit 3: Using Off-Page SEO For Optimising Content
• Unit 4: Write SEO-Friendly Content In 4 Easy Steps
• Unit 5: Types of Keywords
• Unit 6: Which Type of Keywords You Should Choose

Section 7: Content Promotion

• Unit 1: Why its Essential to Promote Content
• Unit 2: Effective Channels to Promote Your Content

Section 8: Tips to Become a Successful Writer

• Unit 1: Practical Tips to Overcome Challenges in Your Career
• Unit 2: Qualities of a Successful Content Writer
• Unit 3: 9 Serious Mistakes to Avoid as a Writer

Section 9: Blog Post Writing

• Unit 1: 8 Simple Steps to Write Awesome Blog Post
• Unit 2: How to Optimise Blog Posts for Ranking in Search Engines

Section 10: Conclusion

• Unit 1: Conclusion

How is this Course assessed?

To simplify the procedure of evaluation and accreditation for learners, we provide an automated assessment system. Upon completion of an online module, you will immediately be given access to a specifically crafted MCQ test. The results will be evaluated instantly, and the score displayed for your perusal. For each test, the pass mark will be set to 60%.

When all tests have been successfully passed, you will be able to order a certificate endorsed by the Quality Licence Scheme.