Digital Marketing Diploma: Social Media, SEO, Content, Paid Ads Google, Facebook, LinkedIn

Professional Diploma in Social Media, Digital Marketing, SEO, Content Marketing, Copywriting, Facebook, Instagram, Twitter, Youtube & Email Marketing

In this Digital Marketing course, you'll learn through step-by-step guidance, you will learn how to set up a business page on each Social Media platform successfully, build your professional network on LinkedIn, drive the website to your blog, create compelling posts that turn clicks into conversions, and much more.

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This Professional Diploma in Social Media, Digital Marketing, SEO, Content Marketing and Copywriting course is designed to help you boost your business visibility, generate leads, and create meaningful engagement with potential customers. Invest in yourself today to get ahead of the competition.

The Professional Diploma in Social Media, Digital Marketing, SEO, Content Marketing, Copywriting, Facebook, Instagram, Twitter, YouTube & E-Mail for the business marketing course is designed to provide business owners and aspiring Social Media marketing professionals with an in-depth understanding of how to utilise key platforms to drive business success online and increase brand exposure.

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Learning Outcomes

By the end of the Professional Diploma in Social Media & Digital Marketing: SEO, Facebook, Instagram, Twitter, Youtube & E-Mail Marketing course, learners will be able to:

• Demonstrate a solid understanding of the different types of online platforms
• Understand digital marketing tools
• Successfully set up a professional Social Media platform: Facebook, Twitter, and LinkedIn business page
• Create engaging social media posts that appeal to the business’s target audience
• Use links effectively and utilise social media tools to drive traffic to their website/blog
• Implement the techniques learned in this Digital Marketing course to build a solid follower base

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Curriculum Details of Digital Marketing: Social Media, SEO, Content Marketing and Copywriting

Course 01: Social Media & Digital Marketing

• Module 01: Introduction to Social Media & Digital Marketing
• Module 02: Define Your Business & Target Audience
• Module 03: Brand Identity
• Module 04: Websites & SEO
• Module 05: Email Marketing
• Module 06: Copywriting, Blogging & SEO
• Module 07: YouTube & SEO
• Module 08: Video Marketing (Digital Marketing)
• Module 09: Facebook Groups
• Module 10: Facebook Pages
• Module 11: Facebook Ads
• Module 12: Facebook Retargeting
• Module 13: Facebook For Local Business
• Module 14: Google Adwords
• Module 15: Twitter (Social Media Marketing)
• Module 16: Instagram (Social Media Marketing)
• Module 17: Pinterest (Social Media Marketing)
• Module 18: LinkedIn (Social Media Marketing)
• Module 19: Periscope
• Module 20: Social Media Live Streaming
• Module 21: Podcasting
• Module 22: Quora
• Module 23: Google Analytics
• Module 24: Google Plus (Social Media Marketing)

Course 02: SEO – Search Engine Optimisation for Business

• Section 01: Introduction to SEO – Search Engine Optimisation
• Section 02: SEO: Core Concepts
• Section 03: On–Page Optimisation
• Section 04: Keyword Research & Optimisation
• Section 05: SEO Content Writing
• Section 06: Off-Page SEO
• Section 07: Conclusion to SEO – Search Engine Optimisation

Course 03: Content Marketing

• Module 01: Introduction to Content Management
• Module 02: Content Management System (CMS)
• Module 03: Basics of Content Management Systems
• Module 04: Content Strategy
• Module 05: Content Marketing (Digital Marketing)
• Module 06: Content Marketing Tools and Tactics
• Module 07: Content Marketing Strategy

Course 04: Copywriting

• Module 01: Introduction to Copywriting
• Module 02: Basics of Copywriting
• Module 03: Eye-Catching Headlines
• Module 04: Attention-Grabbing Advertisements
• Module 05: Essential Copywriting Skills
• Module 06: Online Copywriting
• Module 07: Press Related Copywriting
• Module 08: Print Media Copywriting (Digital Marketing)
• Module 09: Copywriting for Mainstream Media
• Module 10: Copywriting for Other Media
• Module 11: How to Write Better Copy
• Module 12: Making an Impact with Creative Copy
• Module 13: So You Want to be a Copywriter?
• Module 14: Final Tips

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Accreditation

This Social Media, Digital Marketing, SEO, Content Marketing, Copywriting, Facebook, Instagram, Twitter, Youtube & Email Marketing course is fully accredited.

Disclaimer: The CPD approved course is owned by E-Learning
Solutions Ltd and is distributed under license.

Certification

Once you’ve successfully completed your Social Media, Digital Marketing, SEO, Content Marketing, and Copywriting course, you will immediately be sent a digital certificate.