Copywriting Course Level 4

Here at One Education, we put our heart and soul into every single course we design. We make sure that all our courses are designed and developed by industry experts. We aim always to provide value to our learners with quality courses.

Our learners are our top priority, and you as a learner will gain tremendous knowledge and skill on this topic from this Course.

The certification that you will receive upon completing this Course will help to boost your resume and will help you stand out among your peers in the competitive job market.

Our course will help you get employed in the relevant field and advance your career. Enjoy this expertly made course from One Education. Enrol now!

Course Curriculum

We’ve taken this comprehensive Course and broken it down into manageable 12 units which we believe will assist you to easily grasp each concept – from the fundamental to the most advanced aspects of this skills. It really is a sure pathway to success.

This course is designed with the following 12 units:

Course Curriculum Of The Course

Module 1: Introduction to Copywriting

• Course Overview
• What is Copywriting?
• Copywriting at a Glance

Module 2: Basics of Copywriting

• Structure for Most Copywriting Needs
• Style of Copywriting
  
• Writing Techniques
• Tone of Voice

Module 3: Eye-Catching Headlines

• Importance of Headlines
• Qualities of a Catchy Headline
• How to Write a Compelling Headline
• Headline Templates

Module 4: Attention-Grabbing Advertisements

• Introduction to Advertisement
• Types of Ads
• Writing Good Ads
• Ad Slogans

Module 5: Essential Copywriting Skills

• Direct Mail
• Bullet Points
• Offers
• Guarantees
• Product Launch Copy
• Sales Letter

Module 6: Online Copywriting

• Webpage
• Email
• Blogs
• Social Media
• E-Zine
• Adword

Module 7: Press Related Copywriting

• Press Release
• Press Ad
• Newspapers
• Newsletters
• Magazines
• Contract Publishing
• News Wires

Module 8: Print Media Copywriting

• Brochures
• Leaflets
• Flyers
• Catalogs
• Billboards

Module 9: Copywriting for Mainstream Media

• Television
• Video Scripts
• The Infomercial

Module 10: Copywriting for Other Media

• Speech Writing
• Presentations
• Business Plans

Module 11: How to Write Better Copy

• Writing that Sells
• Qualities of a Great Copy
• Value of Punctuation

Module 12: Final Tips

• Search Engine Optimisation
• Initial Steps to Writing a Copy
• Getting a Job as a Copywriter

Method of Assessment

To assess your learning, you have to participate in an automated multiple-choice question exam. You have to score at least 60% to pass the exam and to qualify for certificates. After passing the exam, you will be able to apply for a certificate.

To enhance your knowledge regarding the course and to further assess your learning, you are advised to complete the assignment questions provided at the end of the course, which you can complete anytime you wish.

After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.

Exam & Retakes:

It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.

Certification

Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).