Retail Merchandiser Diploma

Here at One Education, we put our heart and soul into every single course we design. We make sure that all our courses are designed and developed by industry experts. We aim always to provide value to our learners with quality courses.

Our learners are our top priority, and you as a learner will gain tremendous knowledge and skill on this topic from this Retail Merchandiser Course.

The certification that you will receive upon completing this course will help to boost your resume and will help you stand out among your peers in the competitive job market.

Our course will help you get employed in the relevant field and advance your career. Enjoy this expertly made course from One Education. Enrol now!

Course Curriculum

Here is a detailed course curriculum breakdown of the course:

Module 01: Introduction to Retail Management

• Definitions of Retailing
• A History of Retail Developments in The UK
• The Development and Scope of Retail Marketing Theory and Practice
• Retail Industry Associations

Module 02: Retail Strategy

• Strategy Defined
• Developing a Strategy Framework
• Corporate Strategy
• Store Strategy
• Growth Strategies

Module 03: Store Layouts

• Introduction to Store Layouts
• Role of a Store Planner
• Techniques for Creating Effective Store Layouts

Module 04: Exterior Design

• Exterior Signs
• Marquees and Banners
• Walks and Entries
• Landscaping
• Window Displays

Module 05: In-Store Design

• Creating an Appealing Store Atmosphere
• Lighting
• Colour
• Music and Scent

Module 06: Display Fixtures

• Different Types of Display Fixtures
• Horizontal Fixtures
• Vertical Fixtures

Module 07: Retail Buying and Merchandising

• Buying and Merchandising Roles
• Centralised and Decentralised Buying
• Organisational Buying Theories
• Buying Branded and ‘Designer’ Merchandise

Module 08: Retail Pricing

• Introduction
• Retail Market Levels – Mass Market, Middle-Market and Luxury
• Retail Pricing – Objectives and Strategies
• Implementing Demand-Based Pricing Strategies

Module 09:Retail Psychology

• Introduction
• The Basics of the Psychology of the Store
• What You Are Trying to Achieve with Psychology

Module 10: Importance of Consumer Behaviour

• Introduction
• What We Mean by Consumer Behaviour

Module 11: The Importance of Communicating with Customers

• Introduction
• What We Mean by Communication

Module 12: Taking Trends and Targeting Customers Effectively

• Introduction
• Why Trends are Important to Your Store

Module 13: The Sales Process and Dealing with Customers at the Checkout

• Introduction
• The Checkout and Basic Requirements

Module 14: Consumer Rights Act

• Introduction
• The Key Rights Held by the Customer
• How to Handle Issues with Customers

Method of Assessment

To assess your learning of this course, you have to participate in an automated multiple-choice question exam. You have to score at least 60% to pass the exam and to qualify for certificates. After passing the exam, you will be able to apply for a certificate.

Exam & Retakes:

It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.

Certification

Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).