Fantastic opportunity CRM Manager on a 6 month contract
London based charity, working directly under the Head of Communications and PR
About Our Client
This charity is a music charity, based in London.
Job Description
Lead in the roll out of a new CRM platform, as the charity transition from Mailchimp to Dotdigital.
Plan and manage the charity’s digital CRM marketing campaigns to grow awareness of the brand, engage audience and the industry in their services and deepen philanthropic engagement.
Monitor success of CRM marketing activity, sharing insight with colleagues to ensure that plans are optimised to improve reach, engagement and ROI.
Oversee CRM lifecycle marketing strategy and execution, making decisions on what marketing communications the team send to audiences via CRM.
Testing and scaling a wide variety of campaigns to explore effective messaging and grow beneficiary and donor engagement.
Write copy for email marketing campaigns, ensuring tone of voice is aligned with wider communications activities.
The Successful Applicant
The successful CRM Marketing Manager should have:

Extensive experience in CRM at a management level.
Skilled in Dotdigital and Microsoft Dynamics.
An understanding of data analysis and user experience optimisation.
The ability to translate complex data to insight, and engage successfully with fundraising and communications teams to inform campaign success and future planning.
Experience of setting up and managing automated communications to achieve different goals (i.e., fundraising, relationship management).
Knowledge of GDPR legislation in practice and importance of applying appropriate policies to safeguard information.
An understanding of how to develop and deliver content to target audiences.
What’s on Offer
6 month contract, on a day rate.
£45-£50,000 on a day rate – inside IR35.
Hybrid working in London – 2 days a week in office.
A temporary position with potential for long-term opportunities.