Hybrid Working – 2 days per week working from home
A varied digital content role
About Our Client
Our client is an SME business services and consultancy firm, with an office in Preston. With a focus on innovation and high-quality service, they have a strong reputation in the market and are known for their commitment to excellence.
Job Description
The responsibilities for the Content Marketing Manager will include:

Develop and implement comprehensive digital marketing strategies
Ownership of social media platforms and manage content creation
Creation of varied content from graphics, to video content, and long form written content.
Monitor performance of all digital marketing campaigns
Collaborate with internal teams to create landing pages and optimize user experience
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Identify trends and insights, optimize spend and performance based on the insights
Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
The Successful Applicant
A successful Content Marketing Manager should have:

Degree in Marketing or a related field
Experience with creative marketing software including Adobe Creative Suite.
2+ years experience in a creative content role.
Proven working experience in digital marketing
Experience in SEO best practices.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics)
Strong analytical skills and data-driven thinking
What’s on Offer
On offer for the Content Marketing Manager role:

Salary up to £37,000 – depending on experience.
Opportunity for hybrid working.
Be part of a vibrant, professional and friendly team