Sales Director

Sales Director – UK Wide (Fire & Security Solutions) Remote working with travel – MUST be UK based

We are looking for an ambitious, hands on Sales Director to join a growing national provider of fire and security solutions. This is a strategic leadership role with real ownership, you will drive sales growth, shape commercial strategy, and lead a high performing team of regional Business Development Managers across the UK.

About the Company

Our client is a trusted provider of bespoke fire and security solutions for commercial, residential, and public sector clients. With a focus on technical excellence and responsive service, they design, supply, install, and maintain integrated systems including fire detection, CCTV, access control, automated barriers, and life safety equipment. Their commitment to quality and strong client relationships has supported steady national growth.

The Role

Reporting into the senior leadership team, the Sales Director will:

• Lead and inspire a team of regional Business Development Managers across the UK.
• Set and deliver sales targets while identifying opportunities to enter new markets.
• Shape and implement the company’s commercial strategy in line with business goals.
• Build and maintain strong relationships with key clients and strategic partners.
• Own sales forecasts, budgets, and commercial performance, ensuring profitability.
• Collaborate with operations and marketing teams to ensure the business can deliver on commercial commitments.
• Recruit, coach, and develop top sales talent, promoting a culture of accountability and client focus.

About You

• Proven experience in senior sales leadership, ideally with national responsibility.
• Track record of building and scaling regional sales teams, managing Business Development Managers.
• Strong commercial mindset with the ability to turn data into actionable plans.
• Excellent negotiation, presentation, and relationship management skills.
• Experience in compliance led technical service sectors is highly desirable; fire & security experience is a plus.
• Confident decision maker with a practical, results focused approach.

This is an opportunity to make a tangible impact on a growing business. You’ll have the freedom to shape commercial priorities, grow regional teams, and contribute directly to nationwide success. The company values collaboration, development, and achievement, providing a supportive environment for ambitious leaders to thrive.

Location: UK Wide (flexible, with travel)

Salary /Benefits: Competitive base + performance bonus, company benefits and progression